42_photo-2.jpg

RASCONA EXPERIENCE:

As a Photographer and Director, Rodney Rascona creates iconic photographs for the international advertising community, and frequently utilizes his skills as an award-winning advertising photographer to help raise revenue and awareness for relief and development organizations around the globe.

Rascona’s career highlights, include acting as Chief Photographer for Food for the Hungry (FH) a major non-governmental organization (NGO) for 16 years, Director of Photography and Senior Correspondent for The Paradigm Project, being a founder of HEART, a medical program that enables children in the developing world to have life-saving heart operations, running in parallel to a three decade long advertising career.

His insight and humanity honed in the creation of dignified portraits from around the globe…enables him to produce iconic, “signature portraits” as a strategic partner with creative teams worldwide to help bring their ideas and their vision to life.

Most importantly, it’s Rascona’s instinctual ability to present his subjects with dignity - beyond creative and technical disciplines, utilizing his human skills in portraying stories which predominately deal with intimate issues where trust, integrity and the ability to listen…makes all the difference.

  • *View Online Bio + Client List
  • *Partial Project Listing
  • *Advertising Photographer - 30+ years
  • *Photography Fellow in Residence - The Paradigm Project
  • *Chief Photographer - Food for the Hungry (FH)
  • *Automobile Photography for Major Mfrs. (*see below)
  • *2014 USAID-Women's Rights in Congo
  • *2014 Red Dirt Road - Cambodia
  • *2013 Philippines Typhoon Haiyan
  • *2010 The Haitian Earthquake
  • *2004 Southeast Asia Tsunami
  • *DADAAB - Somali/Kenya Exodus
  • *Ethiopian Famine Zone 5
  • *Ethiopian Green Famine
  • *Post-Genocide Rwanda-Child Head of Household
  • *Global Women's Health
  • *UNF-GACC Clean Cookstove Initiative
  • *Black Inside - Three Women's Voices - Kenya/India/Peru
  • *Al Gore 24hr Climate Change Projcect
  • *Peru Exhibition for GIZ - UNDP
  • *Amazon Tributaries - Pacallpa Peru Portraits
  • *Arid Lands - Northern Kenya Drought
  • *East Africa - Child Sponsorship + Education
  • *HIV/AIDS work throughout East Africa
  • *Pharmaceutical - Kaletra Domaestic + International
  • *Pharmaceutical - Taxotere International
  • *Rockwell Collins - Aviation

AUTOMOTIVE CLIENTS:

  • AUDI OF NORTH AMERICA – 12 years
  • (AUDI ON LOCATION + STUDIO - ALL BROCHURES )
  • AUDI AG/EUROPE
  • (AUDI GERMANY MAJOR STUDIO - DEUTSCHES MUSEUM ALL HISTORIC CARS)
  • AUDI DESIGN CENTER
  • (J.MAYS)
  • BUICK – 8 years
  • (MCCANN DETROIT/RON TOSH/8 YEARS - STUDIO AND LOCATION)
  • FORD
  • (DESIGN CENER + JWT MX LOCATION)
  • FORD DESIGN CENTER
  • (J.MAYS - VP DESIGN FORD GLOBAL)
  • HONDA – 3 years
  • (RUBEN POSTAER SANTA MONICA (RPA) - LOCATION)
  • JAGUAR CARS OF NORTH AMERICA – 5 years
  • (SHR + OGILVY DETROIT - STUDIO AND LOCATION)
  • LINCOLN MERCURY – 6 years
  • (LANDOR- STUDIO)
  • LINCOLN MEXICO CITY
  • (LEO BURNETT - MAJOR MX/LA LOCATION)
  • VOLKSWAGEN OF NORTH AMERICA – 6 years
  • (SHR + J/MAYS CONCEPT ONE DESIGNER -
  • LAUNCHED THE VW BUG + ROAD TRIPS, STUDIO AND LOCATION -
  • BARRY SHEPARD SHR)
  • OPEN AG EUROPE
  • (MCCANN FRANKFURT - CONCEPTUAL)
  • GMC TRUCK – 5 years
  • (MCAAN DETROIT + SHR - MAJOR STUDIO – MAJOR LOCATION – MAJOR SET)

  • MOTION:
  • Rig
  • Car to Car
  • Helicopter
  • Static Pans
  • CAMERA FORMATS:
  • All Canon Digital
  • DSLR Film
  • 8 x10 Film
  • 4 x 5 Film
  • 120 RollFilm
  • 35mm Leica
  • *Added Benefit as I shoot Motion - I'm capable to shoot Motion and Photography
  • LIGHTING:
  • Location: Daylight Beauty Lighting
  • Studio Flying Flats
  • Studio 30' Large Lightbox Lighting
  • Daylight Graphic
  • Tungsten
  • Kino Flo
  • Strobe
  • Mixed Lighting
  • Situations:
  • Snow
  • Mud
  • Desert
  • Rain
  • DISCIPLINES:
  • In Studio - With Talent
  • On Location - With Talent
  • RaceTracks
  • Private homes
  • Landscapes
  • Seascapes
  • Conceptual Strips
  • STUDIO:
  • *Considered a lighting master. Have created images in studio of every section of a vehicle to high graphic and creative standards. Considered the "go to" photographer for sheet metal work with a high level of productivity from Spots to Major Beauty images in major studios from Los Angles to Munich, for Audi to GMC Truck.
  • *On Budget
  • *On Time

  • LOCATION:
  • *Considered a beauty light expert utilizing, taking advantage of the best of all daylight sources can yield.
  • *Maintains production relationships the world over from London to Spain for outdoor capabilities when weather is an issue.
  • *Have created location images in Mexico and throughout the USA +50 countries worldwide.

  • FORTE:
  • Car work can be difficult. It's a team sport and while I'm a Director and lead, I'm also a team player in bringing the best talent together to create high-end visuals. Equally I'm particularly adept at shooting large volumes of car images per day. When a location beauty shot is needed under evening light, a motion shot on location at the same time under hard daylight...and then to take a car into the studio to create high end still life under ancillary lighting, this is one of my skills. High production levels given my automotive experience.